An exclusive four-part system designed to get small businesses and solopreneurs media coverage for their brand.
PRESS TO PLAY
You might be unsure how to cut through the noise, leaving you stuck on repeat. But the right strategy can change your tune, and the media spotlight your brand’s been chasing...
Are you following up or fading out? You’ve sent your pitch, but you’re not hearing back. Don’t give up. Just because they haven’t responded doesn’t mean they’re not listening. Sometimes it takes a while to get to the chorus.
Your pitch might be heard, but it’s not hitting the right note and you’re stuck in the static. If your story isn’t aligned with their interests or audience, your message will 'be flat'.
WITH FOLLOWUP STRATEGY
Why aren’t they cranking up the volume on your story? Don’t rely on just one pitch or outlet. Having multiple angles keeps your brand fresh and ensures you’re not just pitching to one station—spreading your reach far and wide.
Most small businesses trying to get media coverage make it all about their brand—pitching what they want to say—without realizing...
The secret to getting press isn’t talking about your brand; it’s framing your story in a way that benefits the producers and their brand.
You’ve probably sent pitches that are all about you, but… WHO HAS TIME TO READ ANOTHER PITCH THAT DOESN’T SPEAK TO THE SHOW?
WHAT OTHERS ARE SINGING
"I wasn’t sure at first, but once I saw how detailed and clear the steps were, it all made sense. It gave me the structure I needed to start getting real results."
"It was a smooth process. Just small steps that fit into what we were already doing. Honestly, it took the stress out of trying to get media attention."
Hit the right tempo for media success (without complicated pitch trackers)
Easily gauge how much press outreach you can handle (no need to defy the laws of PR physics)
Stay laser-focused on your media goals so you’re landing coverage like a rock star (and no, I'm not talking air guitar solos)
Your strategy has to focus on what brings the most buzz. Are you reaching out to traditional media, connecting with influencers, or prepping for a podcast, or executing that next event? Prioritize the media moves that will get your brand heard and make sure you're always amplifying your impact that is right for your product and services.
Not all media is created equal, and not every story fits everywhere. Your brand needs a strategy that tunes in to what each outlet cares about—whether it’s a national TV spot or a local podcast. When you know how to match your story to the right platform, you’re not just pitching—you’re landing real coverage that amplifies your brand.
PEOPLE ARE SAYING IT’S A SMASH HIT
"It was straightforward and delivered exactly what I was looking for. We got real media hits in a short amount of time, and that’s what matters most to me."
"It helped us connect with the right people. We finally felt like we were being seen and heard, and our relationships with journalists have really grown."
You’ve got the right story and you’re following through, but if you’re pitching without enough advance notice, the media’s already moved on (hello missed deadline)
ANGLE + ADVANCE - ACTION =
Your story is perfect and you’re pitching at the right time, but without follow-up, your pitch is forgotten (hello missed opportunity).
ACTION + ADVANCE - ANGLE =
You’re taking action and pitching early, but if your story doesn’t hook the media, your effort falls flat (hello rejection).
PEOPLE ARE SAYING IT ROCKS
"I loved how everything was so organized. Each step made sense, and I didn’t feel overwhelmed. It’s great when something works as promised."
"I liked how easy it was to follow. Nothing felt rushed or out of place, and it fit into our day-to-day really well. It gave us confidence to pitch."
Learn to position your story to attract immediate media attention.
Craft concise pitches and follow-ups for max media exposure.
Engage journalists & influencers with precise, timely strategies.
"It gave us exactly what we needed—clear steps, fast results, and no wasted time. We saw real media traction pretty quickly, and that’s what counts."
It helped us make the connections we needed. Now, we’re actually getting noticed by the right people, and it’s really helping our brand grow.
Position your brand to excite journalists and producers, making your story irresistible.
Create story angles that fit the media's needs, not just your brand’s goals, increasing your chances of coverage.
Stand out from competitors by aligning your brand with trending topics and relevant audience needs.
Nail the right timing for your pitch, ensuring your story lands when the media needs it most.
Become a trusted resource by consistently delivering timely, relevant stories that fit perfectly within media timelines.
Gain first-mover advantage by pitching ahead of competitors, ensuring your brand is first in line for coverage during key seasons or events.
Expand your media list by tapping into channels like podcasts, influencers, and niche platforms that resonate with your audience.
Master pitching across different formats, whether it’s for print, digital, or TV, ensuring your story fits each medium.
Maximize your visibility across multiple platforms, boosting your brand’s reach and exposure in unexpected places.
Know your market
Land more features
Boost your visibility
Build lasting media relationships
Stand out from the noise
Maximize your time
Turn media mentions into momentum
Elevate your brand’s reputation
Gain confidence
Save your cash for concert tickets—no need for pricey, overcomplicated PR
PEOPLE ARE CALLING IT A CHART-TOPPER
"Honestly, it was super helpful. Everything was broken down really clearly, and the examples made it easy to follow. It took out all the guesswork, which is exactly what I needed."
"It just felt like it fit right in with what we were already doing. Nothing felt rushed or chaotic—it really helped us build momentum without messing up our routine."
In this module, you’ll learn how to position your brand in a way that grabs the attention of journalists and producers. By crafting story angles that go beyond your product, you’ll highlight what’s in it for the media and their audience, making your pitches irresistible.
How to identify what excites journalists about your brand
How to create story angles that focus on media needs, not just your goals
Ways to align your brand with trending topics to stand out from competitors
This module focuses on crafting compelling story angles that fit the media’s needs and mastering the timing of your pitches. You’ll discover how to deliver relevant stories that fit perfectly into media timelines, positioning your brand as a trusted resource.
How to develop story angles that resonate with journalists and their audience
The importance of timing in media outreach
How to consistently provide timely, relevant stories that journalists can count on
In this module, you’ll learn how to expand your media reach beyond traditional outlets, mastering the art of pitching across different formats like print, podcasts, TV interviews, and more. This will ensure your brand’s story is heard across multiple channels.
How to pitch to various media formats, including podcasts, TV, and print
Strategies to tailor your story for each platform, ensuring maximum coverage
How to build a diverse media list to maximize your visibility across different channels
This module will teach you how to keep the momentum going after your initial pitch by consistently following up and using a multi-channel approach. You’ll learn how to build long-term relationships with media contacts and keep your brand top of mind across various platforms.
How to follow up with media contacts in a way that builds trust and reliability
Techniques to keep your media outreach consistent and relevant throughout the year
How to use multiple media formats to extend the life of your pitch, ensuring ongoing coverage
PEOPLE SAY IT’S A CLASSIC
"We got media coverage within a few weeks, and that’s what we needed. No fluff, just straightforward results. I’d recommend if you’re serious about getting noticed."
"It was a total game-changer for us. We finally started building relationships with journalists and influencers, and it felt like our brand was finally getting seen."
The ultimate list of media outlets where your brand can steal the show.
Craft the kind of pitches that make journalists sit up and listen—like your brand just dropped a hit single.
Your tracklist for knowing exactly when and what to pitch, ensuring your timing is always on beat.
CLASS #1 / Position Your Brand VALUE $247.00
CLASS #2 / Leverage Story Angles VALUE $247.00
CLASS #3 / Amplify Your MessageVALUE $247.00
CLASS #4 / Yield Results With FollowupVALUE $247.00
Bonus #1
Media Outlets
Valued $197
Bonus #2
Pitch Templates
Valued $397
Bonus #3
Pitch Calendar
Valued $197
Regular Price = $997
Today’s Price Only
$397
I promise that you CAN do this.
But the best part is...you don’t even have to believe me!
That means you can buy today, and you don’t even have to decide if you’re in for good! Take the full 7 calendar days to explore the materials and experience the vibe of Press To Play and then make a decision using the information you have, rather than the information you don’t.
Like a hit single climbing the charts, it depends on how you work the system. If you’re ready to rock it with consistent pitching and follow-up, you could start seeing results in just a few weeks!
No worries! Press to P.L.A.Y is your backstage pass to success, even if you’re just starting out. We’ll show you how to tune your message and hit the right notes, so you’ll be ready to perform when the spotlight’s on you.
Absolutely not! This program is plug-and-play, just like your favorite media player. You’ll use simple tools you’ve already got to turn up the volume on your media strategy without any expensive extras.
Think of it like practice for a killer performance—you don’t need to be on stage 24/7. With just a few hours a week, you’ll be jamming your way to media success without feeling burned out.
PEOPLE SAY IT PUMPED UP THE VOLUME ON THEIR PRESS COVERAGE
"It opened doors for us we hadn’t even considered. We’re finally building those key relationships with the media, and it’s making a real difference."
"We didn’t have to spend weeks figuring it out, and the results showed up fast. Honestly, it’s been a huge win for us. I wish we had found this a lot sooner."
CLASS #1 / Position Your Brand VALUE $247.00
CLASS #2 / Leverage Story Angles VALUE $247.00
CLASS #3 / Amplify Your MessageVALUE $247.00
CLASS #4 / Yield Results With FollowupVALUE $247.00
Bonus #1
Media Outlets
Valued $197
Bonus #2
Pitch Templates
Valued $397
Bonus #3
Pitch Calendar
Valued $197
Regular Price = $997
Today’s Price Only
$397
How many times have you seen your competitors in the spotlight, wondering how they managed to land that coverage while you’re still stuck in the background?
How many times have you STARTED pitching your brand to the media, only to freeze up because you weren’t sure what to say or how to say it?
Maybe you crafted a press release, but when it didn’t get any response, you gave up.
Get Press to PLAY for $297 for a limited time and master the ultimate media strategy to get the attention your brand deserves!
CLASS #1 / Position Your Brand VALUE $247.00
CLASS #2 / Leverage Story Angles VALUE $247.00
CLASS #3 / Amplify Your MessageVALUE $247.00
CLASS #4 / Yield Results With FollowupVALUE $247.00
Bonus #1
Media Outlets
Valued $197
Bonus #2
Pitch Templates
Valued $397
Bonus #3
Pitch Calendar
Valued $197
Regular Price = $997
Today’s Price Only
$397
PEOPLE ARE SAYING THEY MADE A ROCK STAR MOVE
"The process just felt easy to follow, which was a relief. It didn’t overwhelm us, and we started seeing progress without any major disruptions to our normal workflow."
"It laid everything out so clearly. I didn’t feel lost or like I was missing pieces. Each step felt logical, and now we’re seeing real results from the media outreach."