AS
SEEN
ON
Is Your Brand Stuck in the Shadows
While Others Rock the Spotlight?
An exclusive four-part system designed to get small businesses and solopreneurs media coverage for their brand.
PRESS TO PLAY
PRESS TO PLAY
Get Instant Access to Press to Play
PRESS TO PLAY
When your brand feels like a backstage act...
no matter how much effort you put in.
You might be unsure how to cut through the noise, leaving you stuck on repeat. But the right strategy can change your tune, and the media spotlight your brand’s been chasing...
The issue usually boils down to one of these three problems:
Problem No 1
RADIO SILENCE
(FROM PRODUCERS)
Are you following up or fading out? You’ve sent your pitch, but you’re not hearing back. Don’t give up. Just because they haven’t responded doesn’t mean they’re not listening. Sometimes it takes a while to get to the chorus.
Problem No 2
OFF KEY
(WITH YOUR MESSAGING)
Your pitch might be heard, but it’s not hitting the right note and you’re stuck in the static. If your story isn’t aligned with their interests or audience, your message will 'be flat'.
Problem No 3
ONE HIT WONDER
WITH FOLLOWUP STRATEGY
Why aren’t they cranking up the volume on your story? Don’t rely on just one pitch or outlet. Having multiple angles keeps your brand fresh and ensures you’re not just pitching to one station—spreading your reach far and wide.
Press logos build credibility—let me help you get yours.
Most small businesses trying to get media coverage make it all about their brand—pitching what they want to say—without realizing...
The secret to getting press isn’t talking about your brand; it’s framing your story in a way that benefits the producers and their brand.
You’ve probably sent pitches that are all about you, but… WHO HAS TIME TO READ ANOTHER PITCH THAT DOESN’T SPEAK TO THE SHOW?
WHAT OTHERS ARE SINGING
PRESS TO PLAY.
PRESS TO PLAY
"I wasn’t sure at first, but once I saw how detailed and clear the steps were, it all made sense. It gave me the structure I needed to start getting real results."
- ELIZABETH
"It was a smooth process. Just small steps that fit into what we were already doing. Honestly, it took the stress out of trying to get media attention."
- JOYCE
You need a tune that makes waves. Just a course to get you pitch-perfect and press-ready.
The good news is that YES… there is a way to:
Hit the right tempo for media success (without complicated pitch trackers)
Easily gauge how much press outreach you can handle (no need to defy the laws of PR physics)
Stay laser-focused on your media goals so you’re landing coverage like a rock star (and no, I'm not talking air guitar solos)
There are three simple solutions that even the most free-spirited brands can rock.
No matter your stage.
First...
Shelling out for a pricey PR agency drains your budget.
Why play backup when you can be your own rockstar! With the right strategies, you can handle your own media outreach, hit all the right notes, and land killer coverage—all without the heavy price tag.
Second...
You need to focus on what which outlets work for your brand.
Your strategy has to focus on what brings the most buzz. Are you reaching out to traditional media, connecting with influencers, or prepping for a podcast, or executing that next event? Prioritize the media moves that will get your brand heard and make sure you're always amplifying your impact that is right for your product and services.
Third...
You need to pitch stories that hit the right note with the right outlets.
Not all media is created equal, and not every story fits everywhere. Your brand needs a strategy that tunes in to what each outlet cares about—whether it’s a national TV spot or a local podcast. When you know how to match your story to the right platform, you’re not just pitching—you’re landing real coverage that amplifies your brand.
TL;DR
When you can streamline your press outreach, prioritize your media efforts, and pitch with clarity, you become a media rockstar...
and you'll gain that following and credibility that sells your brand.
PEOPLE ARE SAYING IT’S A SMASH HIT
PRESS TO PLAY
PRESS TO PLAY
"It was straightforward and delivered exactly what I was looking for. We got real media hits in a short amount of time, and that’s what matters most to me."
- DEVIN
"It helped us connect with the right people. We finally felt like we were being seen and heard, and our relationships with journalists have really grown."
- CARL
You need three solutions for success—because without them, you'll have no media stage presence
THE RIGHT PITCH ANGLE
plus
TAKING ACTION WITH THE RIGHT OUTLETS
plus
WITH ADVANCE NOTICE
ANGLE + ACTION - ADVANCE =
You’ve got the right story and you’re following through, but if you’re pitching without enough advance notice, the media’s already moved on (hello missed deadline)
ANGLE + ADVANCE - ACTION =
Your story is perfect and you’re pitching at the right time, but without follow-up, your pitch is forgotten (hello missed opportunity).
ACTION + ADVANCE - ANGLE =
You’re taking action and pitching early, but if your story doesn’t hook the media, your effort falls flat (hello rejection).
PEOPLE ARE SAYING IT ROCKS
PRESS TO P.L.A.Y.
PRESS TO PLAY
"I loved how everything was so organized. Each step made sense, and I didn’t feel overwhelmed. It’s great when something works as promised."
- SUZANNE
"I liked how easy it was to follow. Nothing felt rushed or out of place, and it fit into our day-to-day really well. It gave us confidence to pitch."
- JEANETTE
Ready to rock, and get your brand on the media stage without an expensive PR company?
LET'S JAM!
I'm pumped to bring you a fast, proven, and no-nonsense solution that’ll
permanently amp up your press success.
Press to Play is the no-fuss media strategy for soloprenuers and small businesses who need simple ways to get their name out there.
Plug In!
Learn to position your story to attract immediate media attention.
Amplify!
Craft concise pitches and follow-ups for max media exposure.
No Static!
Engage journalists & influencers with precise, timely strategies.
"It gave us exactly what we needed—clear steps, fast results, and no wasted time. We saw real media traction pretty quickly, and that’s what counts."
- KIM
It helped us make the connections we needed. Now, we’re actually getting noticed by the right people, and it’s really helping our brand grow.
- JANIS
Here are the problems that Press to Play can solve for you NEAR-INSTANTLY…
Number One
THE PROBLEM OF LACK OF INTEREST
Position your brand to excite journalists and producers, making your story irresistible.
Create story angles that fit the media's needs, not just your brand’s goals, increasing your chances of coverage.
Stand out from competitors by aligning your brand with trending topics and relevant audience needs.
Number Two
THE PROBLEM OF POOr TIMING
Nail the right timing for your pitch, ensuring your story lands when the media needs it most.
Become a trusted resource by consistently delivering timely, relevant stories that fit perfectly within media timelines.
Gain first-mover advantage by pitching ahead of competitors, ensuring your brand is first in line for coverage during key seasons or events.
Number Three
THE PROBLEM OF Limited Reach
Expand your media list by tapping into channels like podcasts, influencers, and niche platforms that resonate with your audience.
Master pitching across different formats, whether it’s for print, digital, or TV, ensuring your story fits each medium.
Maximize your visibility across multiple platforms, boosting your brand’s reach and exposure in unexpected places.
Plus some extra side perks that happen as a result!
Take the Stage!
Know your market
Land more features
Boost your visibility
Build lasting media relationships
Stand out from the noise
Maximize your time
Turn media mentions into momentum
Elevate your brand’s reputation
Gain confidence
Save your cash for concert tickets—no need for pricey, overcomplicated PR
PEOPLE ARE CALLING IT A CHART-TOPPER
PRESS TO PLAY
PRESS TO PLAY
"Honestly, it was super helpful. Everything was broken down really clearly, and the examples made it easy to follow. It took out all the guesswork, which is exactly what I needed."
- JONNI
"It just felt like it fit right in with what we were already doing. Nothing felt rushed or chaotic—it really helped us build momentum without messing up our routine."
- TRACEY
In the spirit of hitting all the right notes,
I present to you the easy-to-rock
course modules in Press to Play...
Lesson No 1
POSITION YOUR BRAND
In this module, you’ll learn how to position your brand in a way that grabs the attention of journalists and producers. By crafting story angles that go beyond your product, you’ll highlight what’s in it for the media and their audience, making your pitches irresistible.
What We’ll Work On:
How to identify what excites journalists about your brand
How to create story angles that focus on media needs, not just your goals
Ways to align your brand with trending topics to stand out from competitors
Lesson No 2
LEVERAGE STORY ANGLES
This module focuses on crafting compelling story angles that fit the media’s needs and mastering the timing of your pitches. You’ll discover how to deliver relevant stories that fit perfectly into media timelines, positioning your brand as a trusted resource.
What We’ll Work On:
How to develop story angles that resonate with journalists and their audience
The importance of timing in media outreach
How to consistently provide timely, relevant stories that journalists can count on
Lesson No 3
AMPLIFY YOUR MESSAGE
In this module, you’ll learn how to expand your media reach beyond traditional outlets, mastering the art of pitching across different formats like print, podcasts, TV interviews, and more. This will ensure your brand’s story is heard across multiple channels.
What We’ll Work On:
How to pitch to various media formats, including podcasts, TV, and print
Strategies to tailor your story for each platform, ensuring maximum coverage
How to build a diverse media list to maximize your visibility across different channels
Lesson No 4
YIELD RESULTS THROUGH FOLLOWUP
This module will teach you how to keep the momentum going after your initial pitch by consistently following up and using a multi-channel approach. You’ll learn how to build long-term relationships with media contacts and keep your brand top of mind across various platforms.
What We’ll Work On:
How to follow up with media contacts in a way that builds trust and reliability
Techniques to keep your media outreach consistent and relevant throughout the year
How to use multiple media formats to extend the life of your pitch, ensuring ongoing coverage
PEOPLE SAY IT’S A CLASSIC
PRESS TO PLAY
PRESS TO PLAY
"We got media coverage within a few weeks, and that’s what we needed. No fluff, just straightforward results. I’d recommend if you’re serious about getting noticed."
- CINDY
"It was a total game-changer for us. We finally started building relationships with journalists and influencers, and it felt like our brand was finally getting seen."
- STACEY
Plus, I’ll amp you up with bonus tracks that
crank your media strategy to a whole new level!
BONUS #1 Media Outlets
The ultimate list of media outlets where your brand can steal the show.
BONUS #2 Pitch Templates
Craft the kind of pitches that make journalists sit up and listen—like your brand just dropped a hit single.
BONUS #3 Pitch Calendar
Your tracklist for knowing exactly when and what to pitch, ensuring your timing is always on beat.
4 Quick Lessons!
CLASS #1 / Position Your Brand VALUE $247.00
CLASS #2 / Leverage Story Angles VALUE $247.00
CLASS #3 / Amplify Your MessageVALUE $247.00
CLASS #4 / Yield Results With FollowupVALUE $247.00
Plus Jazzy Bonus Tracks
Bonus #1
Media Outlets
Valued $197
Bonus #2
Pitch Templates
Valued $397
Bonus #3
Pitch Calendar
Valued $197
TOTAL VALUE = $1,779.00
Regular Price = $997
Today’s Price Only
$397
Satisfaction Guaranteed
I promise that you CAN do this.
But the best part is...you don’t even have to believe me!
If you’re not 100% satisfied with the course, I will offer you a full refund within 7 days of purchase.
That means you can buy today, and you don’t even have to decide if you’re in for good! Take the full 7 calendar days to explore the materials and experience the vibe of Press To Play and then make a decision using the information you have, rather than the information you don’t.
Frequently Asked Questions for PRESS TO PLAY
How quickly will I start seeing media coverage?
Like a hit single climbing the charts, it depends on how you work the system. If you’re ready to rock it with consistent pitching and follow-up, you could start seeing results in just a few weeks!
What if I've never pitched to the media before?
No worries! Press to P.L.A.Y is your backstage pass to success, even if you’re just starting out. We’ll show you how to tune your message and hit the right notes, so you’ll be ready to perform when the spotlight’s on you.
Do I need fancy tools to get started?
Absolutely not! This program is plug-and-play, just like your favorite media player. You’ll use simple tools you’ve already got to turn up the volume on your media strategy without any expensive extras.
Will taking the course take a lot of time?
Think of it like practice for a killer performance—you don’t need to be on stage 24/7. With just a few hours a week, you’ll be jamming your way to media success without feeling burned out.
PEOPLE SAY IT PUMPED UP THE VOLUME ON THEIR PRESS COVERAGE
PRESS TO P.L.A.Y.
PRESS TO P.L.A.Y
"It opened doors for us we hadn’t even considered. We’re finally building those key relationships with the media, and it’s making a real difference."
- CRAIG
"We didn’t have to spend weeks figuring it out, and the results showed up fast. Honestly, it’s been a huge win for us. I wish we had found this a lot sooner."
- LIAM
4 Quick Lessons!
CLASS #1 / Position Your Brand VALUE $247.00
CLASS #2 / Leverage Story Angles VALUE $247.00
CLASS #3 / Amplify Your MessageVALUE $247.00
CLASS #4 / Yield Results With FollowupVALUE $247.00
Plus Jazzy Bonus Tracks
Bonus #1
Media Outlets
Valued $197
Bonus #2
Pitch Templates
Valued $397
Bonus #3
Pitch Calendar
Valued $197
TOTAL VALUE = $1,779.00
Regular Price = $997
Today’s Price Only
$397
It’s YOUR turn to take the stage and
crank up your brand’s media presence
How many times have you seen your competitors in the spotlight, wondering how they managed to land that coverage while you’re still stuck in the background?
Yeah, I know. Me too.
How many times have you STARTED pitching your brand to the media, only to freeze up because you weren’t sure what to say or how to say it?
I hear this every.single.day.
Maybe you crafted a press release, but when it didn’t get any response, you gave up.
A viewer just missed out on discovering you.
This may be why your brand hasn’t hit the media spotlight yet, or why you’re feeling hesitant to dive into Press to Play and take your media strategy to the next level.
Let today be the last day you ever ask
Why can’t I get my brand in the spotlight?
feelings EVER AGAIN.
Get Press to PLAY for $297 for a limited time and master the ultimate media strategy to get the attention your brand deserves!
xx, Charlene*
*Psst. 👋🏼 In case we haven't met, I am Charlene and I've to contributed to over 150 TV segments in the past five years.
4 Quick Lessons!
CLASS #1 / Position Your Brand VALUE $247.00
CLASS #2 / Leverage Story Angles VALUE $247.00
CLASS #3 / Amplify Your MessageVALUE $247.00
CLASS #4 / Yield Results With FollowupVALUE $247.00
Plus Jazzy Bonus Tracks
Bonus #1
Media Outlets
Valued $197
Bonus #2
Pitch Templates
Valued $397
Bonus #3
Pitch Calendar
Valued $197
TOTAL VALUE = $1,779.00
Regular Price = $997
Today’s Price Only
$397
PEOPLE ARE SAYING THEY MADE A ROCK STAR MOVE
PRESS To P.L.A.Y.
PRESS TO P.L.A.Y.
"The process just felt easy to follow, which was a relief. It didn’t overwhelm us, and we started seeing progress without any major disruptions to our normal workflow."
- GWEN
"It laid everything out so clearly. I didn’t feel lost or like I was missing pieces. Each step felt logical, and now we’re seeing real results from the media outreach."
- DIANA
